Case studies of mobile marketing

Coca Cola joined hands  with zMessenger to launched the biggest ever Mobile marketing campaign in Sri Lanka

Coca-Cola Sri Lanka Launched ‘Fanta – SMS Pathiya’  

Coca-Cola Sri Lanka launched the biggest ever SMS based mobile marketing promotion in Sri Lanka. Consumers are asked to SMS unique codes printed under Coke, Fanta Orange, Fanta Portello & Sprite crowns and closures to 6797. The key attraction of the promotion is about winning cash. During the month of July consumers stand to win LKR. 100,000.00 a day (a total of LKR 3.0 million during the month) in addition to many more instant cash prizes.  

zMessenger deployed its newly implemented SMS Gateway Platform for this campaign. The system is connected to all GSM & CDMA operators in Sri Lanka. Highly scalable system can check the validity of all codes sent by the consumers and reply within seconds confirming the authenticity.  

Campaign went on successfully breaking all the records that neither a brand nor a “text & win” campaign in Sri Lanka has ever made before.

Database details

We zMessenger are the pioneer in mobile marketing in SL, is closely working with lot of reputed companies providing them the best solutions and results out of all. As described we have a current data base of more than 250,000 mobile users and 31,000 very profiled (Clearly segmented under all categories) customer base through which you can 100% correctly choose your desired customer base.

Our profiled customer base is segmented under below categories so that you will be able to exactly select your desired customer base.

. Age
.locations
.Geography ( Area)

Our non profiled data base can also be used depending on your requirement which has a collection of more than 250,000 mob users from different categories and interests.

CRM Solutions

CRM Systems is a purely an in-house communication system where the system can be installed at any desired location.
This application enables to categorize multiple databases and send SMS messages through its message creator interface.  Also this system provides the facility of “PULL” method where anyone can send a query and get an answer immediately. CRM solution is an ideal solution for banking and educational industry.

SMS transmit ion Time Belt – Effectiveness

Previous mobile marketing campaigns and the winners