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Mixed Reality, is it real?

Wikipedia defines Mixed Reality AKA Hybrid Reality as “the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time”. Mixed reality lets the user to see the real world (like AR) while also...

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Why The Beatles Needed Digital Streaming to Maintain Their Brand Got to go where the young folks are By Christopher Heine, Marty Swant

The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand. On Wednesday, UMG revealed that The Beatles are going where the kids are—online streaming services—while partnering with nine of such entities,...

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Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads Pairing targeting technology with brand-lift surveys By Lauren Johnson

Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size campaigns lack the same measurement and targeting capabilities desktop advertisers expect. "What marketers are concerned about today is the staggering shift from desktop to a mobile device," said...

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