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Why The Beatles Needed Digital Streaming to Maintain Their Brand Got to go where the young folks are By Christopher Heine, Marty Swant

The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand. On Wednesday, UMG revealed that The Beatles are going where the kids are—online streaming services—while partnering with nine of such entities,...

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