MOD partners with zMessenger to power Ranaviru Real Star Voting Platform

zMessenger has been appointed by Ministry of Defence to power the voting platform for scintillating reality TV talent show of the year, ‘Ranaviru Real Star’ a concept mooted by Mr Gotabaya Rajapaksa. zMessenger expertise for the Ranaviru Real Star came not only in the form of providing high speed SMS messaging platform to facilitate SMS votes but also with state of the art “Digital Pen & Paper Technology” that provided digitized marking system for the judging panel. It was the very first deployment of digital pen and paper technology in Sri Lanka.

 Janaka Rupasinghe, CEO of zMessenger said “We have been providing mobile voting services to Sri Lanka’s Broadcast industry for some years now and we’re delighted to be working with Ministry of Defence on their break-through reality show, Ranaviru Real Star.”

zMessenger’s  inhouse-built voting platform specifically designed to handle high capacity SMS voting services for national TV voting campaigns such as Ranaviru Real Star. Mobile voting for large interactive campaigns is not just about the application. In order to run a successful campaign you also require a high capacity SMS Gateway, and detailed proven working processes and practices with the value chain from the broadcaster or event producer through to the mobile operators.
zMessenger have been running large scale events for many years; covering almost all the main electronic media stations’ mega voting shows.” - according to zMessenger company official.

zMessenger’s infrastructure has direct connections into all Sri Lanka’s GSM and CDMA mobile network operators (MNO) enabling zMessenger system to process and deliver in excess of 1,000 cross network messages per second. It is the fastest, most reliable and robust SMS voting platform in the mobile market place.

Jayomi Lokuliyana, Chief Marketing Officer -zMessenger commented, “Within the broadcast industry at large, zMessenger is widely regarded as the de facto provider of interactive services and messaging solutions.  Our knowledge and expertise has allowed us to be more strategic in our approach to both mobile and digital, and to ensure our customers have the best services at their fingers tips.  Mobile is increasingly becoming the third screen for local masses as they look to access content and services on the move.